Always Coca Cola

When we were discussing lightness, this was the first image that came to my head. The idea of all these people, from different cultures and life styles getting together in one place to simply enjoy life and enjoy a Coke. There is nothing in the world that seems to make these people upset or concerned, simply the idea of buying the world a coke. Teaching them how to sing and be together as a world culture.

This commercial, however, was put out in the 70's. A time where the tensions in Vietnam were high and the country was in the "lightest" and yet the "heaviest" of times. We had war and love and right after Woodstock, which was a time of peace and love. Just like the song promotes.

However, this commercial promises me this concept of lightness. The idea of no worries while you drink a coke and no worries if you keep up teaching the world to sing and to grow apple trees and turtle doves. It all seems so light and happy. This seems like the best thing in the world, especially during a time of chaos and political problems. The idea of lightness of the world, lightness off your shoulders and lightness of the creative mind.

Just like Calvino talks about in his lightness chapter.